MAGAZINE PREVIEW MIPFORMATS 17 : « WHO’S GOT THE BEST IDEAS? »

Article Magazine Preview MipFormats 17 « Who’s got the best ideas » page 21.

After a period when format ideas from Europe, Japan and elsewhere were overshadowing the American production powerhouse, the US is back on form, which means that today the market for unscripted hits is truly origin-agnostic. Andy Fry reports.